How Segment of One Levels the Competitive Landscape

The importance of digital to a credit union’s ability to retain and attract members is widely preached, but harder to practice. A new report by The Financial Brand offers insights from leading credit unions on how to practice what is preached.

“Getting to a Segment-of-One: How Credit Unions Can Use Data and Journey Orchestration to Leapfrog the Competition” describes how leading credit unions are dealing with the widespread digital-first mindset prevalent among members.

In this report you will discover:

  • Top 3 Member Expectations for a Digital Experience
  • Top 3 Syndromes Holding Credit Unions Back from Meeting Member Expectations
  • Why Transactional Data and the Net Promoter Score Are Limitations

Ready to help your credit union use digital as a competitive weapon?